(AUDIO) THOMAS RHETT FELT IT WAS THE RIGHT TIME FOR “UNFORGETTABLE”

Thomas Rhett’s new album, Life Changes, is full of a lot of fantastic songs, and many that could have made great second singles.  Thomas chose to release “Unforgettable” as his second single off the album and he says, “Picking singles, I think is the hardest part about my job. First of all I’m a horrible decision maker. And second of all when it comes to like making decisions about your future and your career it’s like terrifying. And so that’s why you put such a team in place that you trust and you really need to listen to everyone’s opinion as to why they think certain songs should come when.”

There are a lot of thoughts that go into which songs to release when, and Thomas admits, “I used to not believe that a song needed maybe a certain season to come out in.  Like I used to believe like, well if a beach song is a hit then it can be a hit in December, which is true but there is something to be said about springtime. People don’t want to feel sad in the springtime, cold has gone to hot and it’s time to like get after the summer. And so you know this is the tail end of summer. I just came off of a song that was a really thumping up tempo but was kind of dark and edgy. And then there’s other songs that I want to be singles on the record too, but I think ‘Unforgettable’ was the perfect blend of like light, with depth, with feel good, with pulls on your heartstrings.”

It seems Thomas’ fans agree, as they have been streaming and downloading “Unforgettable” like crazy since its release, and they’re excited to get the rest of his Life Changes album, which will be released on September 8th.

Thomas Rhett – why Unforgettable second  :50

“Picking singles, I think is the hardest part about my job. First of all I’m a horrible decision maker. And second of all when it comes to like making decisions about your future and your career it’s like terrifying. And so that’s why you put such a team in place that you trust and you really need to listen to everyone’s opinion as to why they think certain songs should come when. And I used to not believe that a song needed maybe a certain season to come out in.  Like I used to believe like, well if a beach song is a hit then it can be a hit in December, which is true but there is something to be said about springtime. People don’t want to feel sad in the springtime, cold has gone to hot and it’s time to like get after the summer. And so you know this is the tail end of summer. I just came off of a song that was a really thumping up tempo but was kind of dark and edgy. And then there’s other songs that I want to be singles on the record too, but I think ‘Unforgettable’ was the perfect blend of like light, with depth, with feel good, with pulls on your heartstrings.”